Astra is the plural of astrum, which means "astro", in Latin. The company’s name arose in a meeting of the partners, at the time of its foundation, in 1957. The first Astra logo was created without pretense, from the need to elaborate a letterhead, also in 1957.

Red and blue

At the time, the method used was letterpress. Thus, Astra’s letterhead name was highlighted by distinct types, with the letters framed in rectangles. This model ended up being refined over the years, it gained new lines and the colors red and blue, but it always maintained its main characteristic: the red squares, which ended up serving as a reference to highlight Astra’s line of action, as the small red squares remind building bricks.